In July 2010, the French reggae band Dub Inc, hailing from Saint-Étienne and rising from local roots to European acclaim with albums like Hors contrôle, graced Les Francofolies de La Rochelle—a renowned festival championing Francophone music since 1985, drawing tens of thousands annually. Their vibrant set on the main Esplanade Saint-Jean d'Acre stage, spanning about an hour, featured an opening intro segueing into upbeat "Monnaie" and "On a les armes," lyrical "Afrikya" and "Métissage," improvisational "My Freestyle," plus "Bang Bang" and the closing "Djamila," accentuating themes of unity and cultural diversity in their multilingual lyrics. This performance, brimming with festival euphoria and crowd engagement, foreshadowed their worldwide success, including millions of YouTube views and Victoires du Reggae nods, with enthusiasts praising the group for revitalizing roots-reggae in a contemporary vein.