In September 2014, British folk-pop singer Ed Sheeran—at the peak of the x Tour supporting x (Multiply), which sold over 14 million copies and marked his shift from acoustic ballads to orchestrated pop-rock with soul inflections—debuted at iTunes Festival in London's Roundhouse, a historic hall opened in 1847 as a railway turntable and rebuilt in the 1960s as a hub for indie and folk shows. His 60-minute set, delivered with a loop pedal and guitar in minimalist style, embodied the tour climax, alternating emotive ballads with festival anthems to spark euphoria before a sold-out crowd. As a rare artifact of his early breakthrough, this performance highlighted Sheeran's role as a minimalism master, turning a rock-heavy arena into a space of genuine connection.
Setlist: