In May 2023, Jamaican reggae artist Jesse Royal—known for his conscious reggae with social lyrics on love, unity, and inequality on albums like Royal (2021)—performed at California Roots Music and Arts Festival, the largest U.S. reggae event launched in 2010 at Monterey County Fairgrounds in California, as a platform for roots reggae and alternative music among thousands of attendees. His 45-minute set on the Cali Roots Stage on May 27, captured in high quality, embodied his American tour climax, where reggae rhythms merged with emotive vocals and positive messages to evoke warm resonance under California sun. Part of a lineup with Wu-Tang Clan, Shaggy, and Stick Figure, this show highlighted his role as a modern roots reggae voice, turning the festival grounds into a realm of collective unity.